About

I’m a health behaviour change specialist with 15+ years’ experience across healthcare, digital health and nutrition, working with organisations including the NHS, Abbott Diabetes Care, Novo Nordisk and Voy.

My career has spanned health coaching, product development, patient experience and programme design, across human, digital and AI-enabled support. I’ve worked with clinical, product, commercial and behavioural teams to develop better ways of supporting people to improve their health.

Alongside this, I’m a Registered Nutritional Therapist (mBANT) with an MSc and a background in Health Coaching, Health Psychology and Exercise Science.

I combine behavioural evidence with the practical, commercial and human realities of healthcare – turning behavioural strategy into products, services, programmes and experiences that work in the real world.

Why behaviour change?

I’m fascinated by the gap between intention and action: why knowing what we want to do doesn’t always translate into what we actually do.

Behaviour is shaped by habits, motivation, confidence in our abilities, cognitive load, emotions, our environments and the realities of everyday life. Knowledge alone does not translate easily into ‘doing the thing’.

Understanding those influences creates opportunities to do things differently – whether that’s optimising a product, rethinking a service, improving a patient journey or creating better support.

For me, behaviour change isn’t simply about encouraging people to make better choices. It’s about creating the conditions that make healthier behaviours easier, more automatic and more likely to last, so people can feel well, confident and in control of their health.