How I Can Help
Practical behavioural expertise for better health outcomes.
The services below outline some of the ways I can help. If you have a particular challenge that isn’t listed, don’t hesitate to get in touch for an informal chat – it’s always good to talk.
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Supporting product teams to design for optimising behaviour change.
Collaborative concept development and testing
Product workshops
Behavioural input into product decisions
User journey optimisation
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Designing powerful AI coaching experiences grounded in behavioural psychology.
Conversation design
Behavioural tools and techniques
Coaching journeys
Guardrails and human escalation triggers
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Reviewing and designing behaviour-change programmes for meaningful, sustainable change and adherence.
Human, digital and hybrid support models
Programme and intervention review
Behavioural frameworks and foundations
Behavioural diagnosis
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Research through a behavioural psychology lens, to understand what drives people’s decisions, actions and engagement.
User/patient interviews
Qualitative insight
Research workshops
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NHS service development and tender process support.
NHS tender response support
Behavioural framework development – including logic model and BCT application
Service and programme development
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Designing and developing human or hybrid coaching journeys that translate behavioural principles into effective conversations and support.
Coaching model design
Optimising coaching frameworks
Coach training and enablement
QA frameworks
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Diagnosing barriers across a patient journey and identifying opportunities to improve engagement, adherence and outcomes.
Journey mapping and behavioural diagnosis
Identifying barriers and drop-off points
Engagement and adherence optimisation
Recommendations for improving the experience
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Creating behaviourally informed health content and designing the pathways that guide people through their change journey.
Content pathways and education journeys, including sequencing and timing
Personalised content strategy
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Experienced leadership and strategic support, embedded within your team on a part-time or interim basis.
Building behavioural capability, strategy and direction
Team leadership and development
Cross-functional collaboration
A career snapshot
See more of my experience and connect with me on LinkedIn →
AI Coach Design
Behavioural design, conversation architecture and guardrails for an AI health coach, with integration and escalation across clinical, coaching and customer support.
CGM Integration
Trialling how a continuous glucose monitoring device API could strengthen digital behaviour-change support for people with Type 2 diabetes.
Dynamic Content
Designing personalised content pathways around people’s needs, behaviours and stage of change – across GLP-1s, medical devices and lifestyle change.
AI Meal Tracking Feature
Designing an AI-powered meal tracking experience and algorithm that turns food photos into practical, personalised behaviour-change feedback.
Brand Positioning Support
Behaviourally optimising brand positioning to better connect propositions with the needs, motivations and behaviours of their audiences, and minimise stigma.
End-to-End GLP-1 Journeys
Designing behavioural support across the GLP-1 treatment lifecycle, including onboarding, side-effect support, habit formation, relapse prevention, adherence and maintenance.
NHS Tender Support
Developing behavioural frameworks and logic models to strengthen an NHS bid and support successful entry onto the Healthier You NHS Diabetes Prevention Programme.
AI QA for Coaching
Designing scalable AI frameworks to assess conversations and give immediate feedback, supporting coach development and enablement.
Remote Coach Upskilling
Designing and delivering remote onboarding and upskilling for health coaches, supporting consistent delivery of behaviour-change coaching.
CRM Customer Journeys
Supporting behaviourally informed CRM campaigns to support onboarding, engagement, reactivation and longer-term retention.
How it works
Start with a conversation
An informal chat to understand what you're working on and what you're trying to achieve.
Understanding your needs
We'll discuss the context and where behavioural expertise might add value.
Explore how I can help
I'll share my perspective and talk through where I could add value.
Let’s take it from there
There's no obligation to decide anything there and then – we'll simply see where the conversation takes us.